After defeating Voldemort and his Death Eaters in seven bestselling books and eight hit movies, Harry Potter is taking on perhaps his greatest challenge yet: boosting the Los Angeles economy.
Universal Studios on Tuesday took the wraps off plans to build a Southern California version of the Wizarding World of Harry Potter, which drove a 68% increase in attendance at its Orlando theme park during the first three months of the year compared with the same period in 2010.
Ron Meyer, Universal's president, said his company would spend "several hundred million dollars" to create the attraction, which is expected to include a re-creation of Hogwarts Castle along with Potter-themed rides, shops and restaurants.
The plan was unveiled Tuesday morning at an elaborate ceremony at Universal Studios Hollywood attended by Gov. Jerry Brown, Los Angeles County Supervisor Zev Yaroslovsky, and executives from Universal and Warner Bros., which made the "Potter" films and controls licensing rights to author J.K. Rowling's characters. Los Angeles Mayor Antonio Villaraigosa sent a congratulatory video message from Beijing, where by coincidence he was helping announce the opening of a new theme park in China.
Comcast Corp.-owned Universal will create more than 1,000 jobs in the process, with many more expected to be added indirectly at hotels, restaurants and other tourism-related businesses. Executives said the new attraction would be built within the existing Universal Studios park boundaries, which will likely require the demolition or repurposing of existing rides.
The Los Angeles County Economic Development Corp. estimated that every 1 million additional visitors who come to Universal Studios Hollywood for the Harry Potter attraction will generate $417 million in spending in the county.
"This is a grand slam for the Los Angeles tourism industry," said Mark Liberman, president of the Los Angeles Convention and Visitors Bureau, known as LA Inc. "It's going to immediately be at the top of any attraction L.A. has ever seen."
The Wizarding World of Harry Potter at Universal Orlando has drawn more than 10 million visitors since it opened in June 2010. Visitors have bought more than 1 million glasses of butterbeer, a non-alcoholic drink made famous in the Potter books. Mugs of the sweet, frosty beverage were served at Tuesday's event.
As part of Tuesday's announcement, Universal and Warner also said the Orlando Potter attraction would be significantly expanded.
The Los Angeles attraction won't open for a while, however. Universal Parks & Resorts Chairman Tom Williams said in an interview that the 20-acre Wizarding World in Florida took more than four years to build. The Universal Studios Hollywood attraction would likely take at least that long, putting the premiere in 2016 at the earliest.
In addition, Universal can't break ground until a planned $3-billion overhaul of its theme park and film and television studio lot is approved by regulatory authorities.
When it debuts, the legions of Potter fans from around the world who flock to the attraction could help Universal Studios Hollywood gain ground on its larger Southern California rival in Anaheim. Disneyland had 16 million visitors in 2010 and its sibling destination California Adventure drew 6.3 million, according to the Themed Entertainment Assn. Universal Studios Hollywood had 5 million attendees during the same period, the trade group said.
"If we take the authenticity of the experience in Orlando and put it in the world's entertainment capital, you're going to see streams of people coming from countries around the world and affect the whole economic chain of Los Angeles," said Universal Studios Hollywood President Larry Kurzeweil.
Many of the rides currently at Universal Hollywood are based on older films such as "King Kong," "Terminator" and "WaterWorld," though a new "Transformers" attraction will debut next spring.
Warner Bros. Chairman Barry Meyer said his studio spoke to numerous potential candidates about the rights to build a Potter-themed attraction in Southern California before signing a long-term agreement with Universal. A knowledgeable person not authorized to discuss the matter publicly said Walt Disney Co. talked to Warner about adding Harry Potter to Disneyland.
"The millions of fans who have read the books and seen the movies are very demanding, and we're very concerned about not disappointing them," Meyer said. "What Universal built in Orlando met that bar in a dramatic fashion."
Brown, who unlike the business executives in attendance spoke without looking at prepared remarks, said the new Potter attraction was welcome news at a time when many are pessimistic about the state's future.
"Yes, we have had some tough times but the movie industry keeps hope alive and keeps us together," he said. "We are truly a state of imagination, and this great Harry Potter park just pushes us that much further down the road."
http://articles.latimes.com/2011/dec/07/business/la-fi-ct-potter-park-20111207
Here are some confirmed items for the Hollywood PotterVerse:
* There will be Hogwarts
* There will be Harry Potter and the Forbidden Journey
That's pretty much it. =/ My thoughts on where it is going up: same as before. Gibson Ampitheatre gets torn out for FJ and Hogsmeade goes up in between that and WaterWorld (torn out for either a show or a Dragon Challenge clone).
To prove my point about Gibson... check it out here:
(12/7/11) Universal Studios Hollywood held a press conference a few hours ago to confirm that the Wizarding World of Harry Potter will indeed be coming to the California park. Unfortunately, they were a little light on details… only mentioning that the Harry Potter and the Forbidden Journey thrill ride would be built, themed to look like the iconic Hogwarts Castle, but no timeline was given for the attraction to open. I contacted Universal for clarification on this, or to see if they could provide the year when it will open, but they responded that the exact timeline was not yet set at this point in time.
The press release had a few more minor details that confirmed that they were indeed building a themed land and not just the one ride structure. “The Wizarding World of Harry Potter at Universal Studios Hollywood will be as impressive as what has been created in Orlando – and is expected to transform tourism in Los Angeles for decades to come. It will be a fully immersive environment for the entire family that brings the stories of Harry Potter to life and is faithful to the visual landscape of the films, including a majestic Hogwarts castle to serve as the centerpiece of the themed environment. The Wizarding World of Harry Potter at Universal Studios Hollywood will be created with the same commitment to authenticity and the same level of talent and resources as its Orlando counterpart.”
In another report I read elsewhere (sorry, can’t find the link) the reporter asked Ron Meyer about where they would build it because the park was lacklocked, to which he responded that “We’re not lacklocked! We’ve got 400 acres on this lot and 200 of them are still not developed.” So that got me to thinking… could Universal possibly be rethinking some of that once proposed Vision Plan (later revised in 2009 as the Evolution Plan)? Could they now be realizing the value of all that property they hold, and what else they could do with it is they choose to expand the theme park side of the business instead of selling off the land for new housing developments? We can dream…
In the meantime, a LA County Supervision did comment in this other report, confirming the rumors we had been hearing, that the Gibson Amphitheater would be scrapped to make way for the Wizarding World, possibly opening as early as late 2014.
If your not quite sure just what to expect from the Wizarding World of Harry Potter and the Harry Potter and the Forbidden Journey ride, then be sure to read through Screamscape’s official two part coverage of the grand opening of the Orlando park’s version.
Also construction may begin at the end of the summer:
2015 - Wizarding World of Harry Potter - Confirmed - (12/12/11) Screamscape sources confirmed that we shouldn’t expect to see the Wizarding World of Harry Potter open in Hollywood until 2015. The first phases of construction work for the project (or demolition to make room) are expected to begin before the end of Summer 2012 however.
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